Taylor's Bar & Grill

TAYLOR'S BAR & GRILL

Taylor's Bar & Grill is the University of Oregon's local bar and restaurant.

POSITION

As the social media manager for Taylor's Bar & Grill, I am responsible for managing the Instagram account. Through this I promoted weekly events, marketed merchandise and showcased food and drink specials.

GOAL

To increase followers and create positive brand messaging among University of Oregon students.

CHALLENGE

Posting content that steers away from the drinking and partying culture. Showing that Taylor's is more than a bar, and is a safe and enjoyable hangout location .

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